Social media marketing has turned out to be the backbone of all marketing forms as it connects the brands with their customers.

Forbes contributor Kate Harrison has shared five tips for improving your performance on each major social media platform.

Harrison says, “Meliss Jakubovic, owner of Meliss Marketing in Atlanta, GA and founder of the free Facebook Group Magnetic Marketing Mastermind, is a Facebook Ad Expert and Marketing Strategist. She helps entrepreneurs worldwide scale using the power of Social Media and shared her top tips for every platform. As a small business owner, you can use her top social media tips to build awareness, increase customers and grow sales.

Facebook

“Every business in every industry needs to be on Facebook,” Jakubovic says. It’s the largest online social platform with over 1 billion users, and it can give you access to potential customers you couldn’t otherwise reach. When used correctly, Facebook marketing outshines any traditional advertising. Here’s how to do it right:

  • Start marketing with video. “Right now, video is hands down dominating social media across the board,” Jakubovic notes. Statistics show that video marketing boosts engagement and increases conversions, which both lead to more sales.
  • Promote with paid advertising. “If you’re serious about growing your business, you should have a budget for marketing and Facebook is the first place you should invest it”.

Top Social Media Tips For Every Platform Part 1: Facebook, Twitter And Instagram

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