Four tips to create memorable content
Content marketing is rising and has become an integral part of all the other marketing domains. With right content creation strategies you can make a difference and help your brand come forward.
Content Marketing Institute columnist Chad Zollinger has shared four tips to help marketers make their content memorable.
Zollinger says, “My professor told me I would never have a career in writing.
He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment.
The only problem was my story lacked any substance.
It was a four-page pile of crap. As my friend Shakespeare would say, “It is a tale. Told by an idiot, full of sound and fury, signifying nothing.”
Lousy content comes in many forms – cliché, repetitive, arrogant, boring, busy, and maybe a tad too SEO-focused.
The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content”.
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