Improve your content marketing with these strategies
Small Business Trends contributor Gabrielle Pickard-Whitehead has shared five strategies to help businesses improve their content marketing efforts.
Gabrielle says, “Content marketing is a powerful way to help small businesses gain more customers and grow. Though for content marketing to be successfully executed it needs to have a strategic approach, which is focused on creating and distributing valuable, unique, relevant and consistent content to attract and retain audiences.
To help your small business get the most out of the content marketing efforts on your website, take a look at the following five best content marketing strategies for your website.
Identify Your Target Audience
Content works best when its targeted for a specific audience. Rather than blindly creating website content without considering who your business’s target audience is, spending time identifying your target audience and thinking who will benefit most from your products or services and therefore whom you are creating the content for, will ensure the content you create on your site is more engaging and relatable for your target audience”.
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