MDG Advertising team has published an animated infographic explaining the influence of color and typography on customers.

Talking about the influence of typography, the MDG Advertising team says, “Compared with design elements such as color, typography tends to get less love from marketers. That’s a big mistake, since good—or bad—typography can have a major impact.

In an MIT study, one group of people was shown an article with a clear font and good spacing, while a second group was shown the same article with a hard-to-read font and poor spacing.

The results?

  • Good typography makes readers more engaged
    • People find text easier to read and feel more in control while reading
  • Good typography puts readers in a better mood
    • People have a positive reaction similar to watching a humorous video”.

Design Matters: What Marketers Need to Know About Color and Typography [Infographic]

MDG Advertising
Sharing is caring