Artificial Intelligence (AI) helps you deliver a personalized experience to your customers. It also enhances your sales as you move closer to your target group.

Econsultancy columnist James Scott has shared some important steps to consider while implementing an AI personalisation.

Scott says, “There are a few important considerations to bear in mind when leveraging the power of AI to create meaningful, personalised experiences for your audience.

1. Get the basics right

When brands aim to create personalised experiences, they’re not just measured against similar organisations in their field; any experience is going to be measured against those offered by the likes of Google, Apple, Facebook and Amazon, too. The key to standing out from the pack is to design experiences specifically around your audiences. Establish a status quo, examine how users interact with it, and then optimise the experience from there.

2. Technology is only part of the answer

As powerful a tool as AI is, it’s not a silver bullet. Similarly, no matter how good your marketing team is, few organisations have the manpower and budget to manually deliver personalisation at scale”.

Five key considerations for implementing AI personalisation

Econsultancy
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