Econsultancy’s Jeff Rajeck has shared major trends and challenges that the marketers will face in 2018. The findings are from roundtable discussions in Hong Kong with client-side marketers.

Rajeck says, “At a table hosted by Bessie Ng, Head of Integration and Strategic Planning Director, H+K, marketers discussed the trends driving customer experience improvement initiatives as well as some of the frustrations they are still facing.

Results are summarized below, but before we start, we’d just like to let you know about our upcoming roundtable events in Bangkok on July 10th and in Mumbai on July 12th. Senior client-side marketesr interested in joining at these locations should click on the appropriate link and request a seat at the table!

Trends

1) Data is helping marketers deliver more sophisticated customer experiences

First off, participants indicated that data is helping marketers deliver more specific messaging.  By using behavioural data, marketers can now develop a channel strategy to speak differently with a prospective customer vs. an existing customer”.

The future of customer experience: Trends and challenges in 2018

Econsultancy
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