Three ways to use LinkedIn for content marketing
Content marketing is an open domain that can be improved with the use of different tools. Most social media tools play a pivotal role in strengthening your content marketing efforts.
LinkedIn too having more than 500 million users, helps marketers take their content to new horizons.
Content Marketing Institute columnist Chuck Hester has shared three ways you can use LinkedIn for content marketing.
Hester says, “There are two main ways to publish on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long-form article – usually five to seven paragraphs – and share it with their LinkedIn network. The second is a LinkedIn status update – a Twitter-like feature that is perfect for short, concise updates and messages.
As LinkedIn’s publishing opportunities have evolved, there are three things you need to know.
1. LinkedIn publishing is still relevant, but …
I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. But over the last year, engagement has decreased. As you’ll see below with specific examples from my LinkedIn published posts and status updates, the change is significant.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles“.
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