Two ways Artificial Intelligence can strengthen your brand
Artificial Intelligence has helped brands and marketers make the customer acquisition process more dynamic. It helps establish an effective communication channel with the customers.
AdWeek contributor Darcy Antonellis has shared two ways in which Artificial Intelligence can help the brands get stronger.
Antonellis says, “Thinking years ahead from today, there’s little doubt my now three-year-old great-niece will be spending a good portion of her adult life enjoying the diversity of a screen-less society. She’ll look at a world enabled by highly-evolved AI, absorb information and entertainment and have problems solved for her. She won’t necessarily be tethered to a device and will be free to create her own environment virtually. While physical screens, such as a mobile or fixed display, are the assumed content enablers at present, the future offers much more flexibility”.
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