Strategies to gain your customer’s trust
Being trusted by your customers is one of the most important things a brand seeks to achieve. But especially when you are new as a brand it becomes a challenge to make people trust you.
Shopify contributor Ana Gotter has shared nine ways brands can gain customer trust even though they don’t have much sales on their record.
Gotter says, “Imagine visiting a new online store for the very first time. You know nothing about the brand, the quality of its products, or commitment to customer satisfaction.
Like most shoppers, you’d probably search for reviews from past customers, looking for any proof that the business met their needs.
But when your own ecommerce store is brand new with no sales yet—and therefore no reviews or social proof to leverage—how do you overcome the gap in trust to instill confidence in potential customers? This is a dilemma that almost every new entrepreneur has to face.
In this post, you’ll learn nine strategies to win customer trust and start growing your ecommerce business from the ground up.
1. Share the human side of your business
As consumers, we tend to distrust brands at first glance. Their ultimate goal, after all, is to make money. But we are more open to trusting people.
That’s why one way to overcome consumer skepticism is to show the human side of your brand. Consider introducing yourself—the person behind the business—to your customers, especially if it would add authenticity and credibility to your brand, for example if you sell products that you make yourself”.
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