Three ways to maintain context in your content marketing
In content marketing the context is a necessity. It helps you convey the right message to your audience.
Marketing Land contributor Matt Umbro has shared three ways to help marketers maintain the context in their content and make their messages impactful.
Umbro says, “As consumers of non-stop information, we need to seek further context. It goes without saying that we should question what we consume, but how can we be critical? Here are three simple ways you can seek context on a daily basis, which will help in your role as a marketer as well as in your life in general.
Seek more than sound bites
Quotes, whether they are stated orally or through the written word, are powerful. Quotes are what people remember from a speech, a publication, a news broadcast, and other media.
In many cases, quotes are a good way to sum up what was said. For example, during a news segment, you may hear a quote from a speech or see a graphic of the quote on a screen. For brevity’s sake, quotes give a quick summation, but they also allow the presenter to frame the narrative by selecting the quotes and not giving the context of the content.
Let’s look at another example from a theoretical marketing presentation. Let’s say the main point of the presenter’s content is that bounce rate is a meaningless metric”.
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