It is very important to keep your strategies updated to in connection with the changes that occur in search engines and the social media sites.

Content Marketing Institute columnist Ann Gynn has shared a list of twenty one things that you can do after a social media algorithm change.

Gynn says, “In the marketing world, a change in a social media platform algorithm is a breaking news event.

Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands.

What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts who are presenting at Content Marketing World 2018.

Be the turtle, not the hare

Often, the initial panic inflates the impact of the change, and making an immediate adjustment in response to the alarm can do more harm than good. By staying steady, and carefully measuring impact, you can make more informed adjustments to your strategy based on real results, not rumors.

Scrutinize all the factors

An algorithm could change your success both positively and negatively, but so could many other factors – including type of content, quality of content, or key events”.

21 Things to Do (or Not Do) After a Social Media Algorithm Change

Content Marketing Institute
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