ReadWrite columnist Frank Landman has shared information about four fresh technologies that can help marketers make their branding efforts more rewarding.

Landman has focused on branded mobile apps, in-car ads, chatbots and VR.

Landman says, ”

Here are four different technologies that are gaining traction as valuable marketing platforms in 2018:

1. Branded Mobile Apps

While CIOs and CTOs may be clamoring for their companies to start developing mobile apps for their businesses, the potential gains extend far beyond the screen. Mobile app downloads reached nearly 200 billion in 2017, and that number is only estimated to climb as the years go on. The average consumer spends five hours a day on his or her phone and uses an average of nine apps, making a mobile platform an ideal way to reach your audience.

Teaming with a skilled app development company that knows what it’s doing can help you break through to the masses. “The huge rewards to be had in mobile development have drawn hordes of potential startup success stories to the market, but only a select few break through to achieve financial success,” explains Marc Fischer, CEO and co-founder of Dogtown Media. “Partnering with a dedicated mobile app development company and planning your app for marketability from day one makes the difference between the success and failure.”

2. In-Car Ads

It may seem like something out of “Futurama,” but for those looking to reach luxury consumers, an entirely new marketing avenue is driving by”.

4 Fresh Technologies That Will Rescue You From Your Branding Rut