Paul Potratz shares strategies to create email database
Email marketing as we know it, has been the most successful forms of marketing and remains significant today. For an efficient email marketing what you need is a database.
Having right prospects in your database and increase the chances of your email marketing success.
Forbes contributor Paul Potratz has shared an useful video and an article on the strategies to create an email database.
Potratz says, “Think about yourself as a consumer; do you subscribe to emails from different stores or brands so you can be notified about sales or, if you’re lucky, get a coupon on your birthday?
We all do it because as consumers, we love a deal. But as an advertiser, you’re probably wondering how is that valuable to me and is it aggressive enough of a strategy.
The answer to both of those questions, however, would be YES.
We’ve already determined what other ends your email database can serve, and that the bulk of the value in their interaction with you comes from you receiving their contact information. So making an offer that provides some value to your potential contact can be worthwhile; and to be fair, no one wants to opt-in to a sales pitch so that shouldn’t be your first priority anyway”.
Comments are closed.
