Marketing is a mix of strategies and tactics. With proper planning and execution of your marketing campaigns you can achieve desired results.

Entrepreneur contributor Peter Daisyme has shared three strategy mistakes that marketers need to avoid.

Daisyme says, “Businesses make these three common mistakes as they try to increase their share of the market and see a strong return on their investment.

1. Giving data short shrift

In the rush to develop a marketing strategy and roll it out, many growing businesses fail to allow enough time to do in-depth research — despite the fact that data underpins everything that follows. “The greater and more widespread amounts of data available at companies’ disposal opens new opportunities, and challenges, for marketers to learn about their consumers and produce leads,” Dashmote’s Hannah Park explained in her blog.

That’s why it’s vital that companies not limit themselves when it comes to data. For instance, Gauss & Neumann, an SEM consulting firm, sees each keyword used as another opportunity to collect additional data to help find a new audience for any given brand it works with. The company’s staff of Ph.D.s developed MASK technology, which stands for “massive array of structured keywords,” to grow each client’s search engine marketing accounts to millions rather than thousands of keywords”.

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

Entrepreneur

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