In marketing communication is the ultimate solution and strategy. Proper communication helps you convince your prospects and customers to take actions that result into ROI for your brand.

When it comes to communication, it is all about keeping your prospects updated with your offers and follow-up with them.

Entrepreneur contributor Dan S. Kennedy has shared a four-step plan to rightly execute your follow-up campaigns.

Kennedy says, “Here’s a simplified, abbreviated look at a four-step follow-up campaign.

Step 1: Re-state, re-sell and extend same offer

Whatever they didn’t do or buy is presented to them again in the best way possible. There’s acknowledgment at the start that they’re getting your letter or other communication because they didn’t buy. The message will acknowledge that there are X-number of reasons people don’t respond or buy at the first appointment, visit, conversation, etc., and these reasons are then answered and made to go away. The original offer is made available, with a new deadline for response.

Step 2: Stern or humorous “2nd notice” tied to onrushing deadline

Classic themes and opening gambits include the good-humored, like “Are You Lost?” or “Frankly, I’m Puzzled,” to the serious and stern”.

Executing a Follow-Up Campaign in 4 Steps

Entrepreneur

Sharing is caring