You SEO efforts (Search Engine Optimization) need to be up to date with the changing search engine algorithms. We need to have a specialized strategy for the SEO as it leads to the major web-based performance.

Entrepreneur contributor Rohan Ayyar has shared four tips to help brands improve their SEO strategies.

Ayyar says, “Google is a clear market leader in the search engine segment, with over 90% of global market share. And they have repeatedly indicated that the algorithm prioritizes established brands over unknown ones, by means of various factors that place more importance on entities, mentions and branded searches.

In such a scenario, online promotion and search engine optimization are some of the biggest challenges for new companies without a significant brand presence. There’s no need to lose heart, though, if you’re a fledgling or bootstrapped startup. Here are a few tips to help you plan and implement a long-term SEO strategy.

Approach SEO as a strategy, not a tactic

Many business owners and founders still make the mistake of assuming SEO to be an offshoot of web development. Understand that SEO is an inseparable and ongoing part of marketing. It is much more than adding titles and meta descriptions to your web pages or getting a “writer” to post articles to your blog twice a week”.

The Startup’s Handbook to Perfecting the SEO Strategy

Entrepreneur

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