Email marketing needs to be innovated and for that you should be constantly experimenting with this one of the most successful marketing technologies.

Marketing Land columnist Ryan Phelan has shared four ways you can make significant improvement in your email marketing strategy with ‘click strategy’.

Phelan says, “You probably spend a lot of time trying to figure out how to get people to open your emails. Subject lines are a big part of that strategizing (along with having a clear and recognizable sender name).

Almost all marketers test subject lines. It’s easy to do, now that almost every email service provider offers a testing tool.

The challenging part is moving on from the subject line and looking at your click strategy, in which you show how you care what happens when your customers click in your emails.

Naturally, you want them to convert, but that’s not the whole story. What else are they clicking on in your emails? Do you have each one of your links tagged so you can see, first, that they’re clicking, and, second, what they’re clicking on?”.

Want real email results? Stop focusing on the open rate

Marketing Land

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