Instagram has emerged as one of the major social media marketing tools that supports advertisers and marketers in a variety of ways.

Entrepreneur contributor Charu Mitra Dubey has shared five ways to help marketers improve their performance on Instagram.

Dubey says, “Most of the people think that Instagram is just for sharing images and videos but what helps the brands in the process is how they convey their stories through the photos.

To explore more and know how Instagram marketing can help early-stage startups and businesses, Entrepreneur Media talked to a few professional.

The first person that we talked to is Lulu Raghavan, Managing Director and Senior Brand Strategist at Landor. “Instagram is a brilliant tool to build relationships with your brand community. Whether you are B2B or B2C, as long as your strategic intent for this channel is aligned with what your brand stands for, you can make Instagram work for you,” believes Raghavan.

Sell Stories, not Products

Having a huge list of followers on Instagram isn’t enough for selling, you need to be a part of the community if want to sell your products”.

Best Instagram Marketing Tactics for An Early Stage Business

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