Five lessons from bad marketing copies
Econsultancy’s Nikki Gilliland has shared copywriting lessons by sharing the examples of five bad marketing copies.
Gilliland says, “Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition.
A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting.
Here’s a few examples of marketing copy that missed the mark, and what we can learn from the mistakes made.
Beware of misconstrued messages
If you’re one of those people who reads all the adverts on the tube instead of an actual book, you might have come across this recent ad from alcohol brand, I Heart Wines.
It reads: “Not every day, you understand. Not all the time. Just sometimes. You know. In moderation”.
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