Content has to be lucid as it has to work on your behalf. If you confuse your audiences the results could be in the form of loss.

Entrepreneur contributor David Loftus has shared some useful tips to make your content easy to read and more convincing.

Loftus says, “When many of us write a first draft for our blog or that important business communique, we may use more words than necessary to get the job done. This problem is unavoidable, because we tend to write the way we speak.

True, every blog strives to achieve some level of personality, and chumminess with the reader . . . and writing the way we talk is the easiest way to do that.

But when we speak, most of us use a lot of extra words — and nonverbal sounds — because our minds reach for catchphrases, familiar strings of verbiage (what linguists call “tropes”). Not only that, but most of us sometimes throw in an occasional “like, you know” or “uh huh” or various other grunts to let the listener know we’ve heard what’s been said. Or we say these things to emphasize what we ourselves have just said”.

Is Your Content Flabby? Here’s How to Trim Those Verbal Love Handles!

Entrepreneur

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