Online advertising is reaching new heights with the emergence of new digital technologies. According to Statista, the display, online video, social and paid search advertising is going to be boosted this year.

Entrepreneur contributor Harry Kabadain has shared three ways to help online advertisers save their budgets from the bots.

Kabadain says, “Advertisers are committed to eliminating wasteful digital ad spend. In fact, one such advertiser, Procter & Gamble, started cutting its budget mid last year by reducing it’s digital ad spend by more than $100 million dollars. JPMorgan Chase, another angry advertiser, decided to have its ads appear on only 5,000 sites, cutting off 395,000 other sites. Interestingly, this only had “little change in the cost of impressions or the visibility of its ads on the internet.”

For a long time, the high ROI of digital advertising has been able to distract businesses from the massive waste involved. But that’s changing fast as advertisers are demanding more transparency, seeking to reclaim their lost budgets.

Here are some ways you may be wasting away your budget, and some solutions that can help you minimize that waste.

1. Serving bots instead of humans

The business of web advertising can be a lucrative one, especially when you just need to deliver an illusion of what you promise. This is done by the portion of the internet that has built itself on fraudulent advertising. A study by White Ops revealed that ad-fraud sites constitute about 20 percent of all ad sites on the internet — it’s a billion-dollar industry”.

How Bots Steal Your Online Advertising Budget

Entrepreneur

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