Four sources to find influencer for your brand
Influencer marketing has become one of the most useful ways to help your brand reach more customers. This form of marketing helps you close more sales.
Forbes contributor Serenity Gibbons has shared four sources from where you can find influencers to support your business.
Gibbons says, “While most entrepreneurs don’t have access to a plethora of celebrity endorsers, those who do tend to take advantage — but that’s not a smart move. Because people place most trust in their peers, don’t look to celebrity endorsers as your go-to source for influencer marketing campaigns. Consumers won’t be fooled. They realize celebrities aren’t mentioning products on their Instagram accounts because they’re experts. Everyone knows they’re snapping a picture with that subscription box or other product because they’re getting paid. And there’s nothing authentic about that.
Instead, consider these sources of strong brand advocates:
1. Your Employees
Your employees have their own social followers who willingly listen to what they have to say. That’s because this social circle already knows your employees are trustworthy individuals from previous interactions with them. The 2018 Edelman Trust Barometer found that consumers trust the employees of a brand more so than its CEO or executive team”.
Comments are closed.
