Six elements of an effective marketing plan
A thoughtfully designed marketing plan serves as a strong base for your marketing actions. It helps you to plan and execute your marketing campaigns.
HubSpot columnist Brittany Leaning has shared six elements of an effective marketing plan. HubSpot is also offering free templates to prepare your plan.
Leaning says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are six elements every effective marketing plan includes:
1. Business Summary
In a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes the company name, where it’s headquartered, and its mission statement — all of which should be consistent with the business as a whole.
Your marketing plan’s business summary also includes a SWOT analysis, which stands for the business’s strengths, weaknesses, opportunities, and threats. Be patient with your business’s SWOT analysis; you’ll write most of it based on how you fill out the next few marketing plan elements below.
2. Business Initiatives
The Business Initiatives element of a marketing plan helps you segment the various goals of your department”.
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