It is essential to discover what your customers have in mind. By knowing their feedback for your products and services you get an opportunity to improve your offering. Entrepreneur contributor Karl Wirth has shared two ways to improve your customer experience surveys. Wirth says, “The surveys you want to conduct  don’t have to be an annoyance that your customers try to avoid. Instead, they can be used to improve a customer’s experience with your company. How? By becoming one more way you understand and engage your customers as individuals. Indeed, surveys of the future will: allow entrepeneurs... [...]

Entrepreneur magazine team has published a video featuring Andy Eilers on ‘How to Sell Your Video Content Like an All-Star Product’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett talks with Andy Eilers, who is launching The Andy Eilers Show with Ambitious TV. The two entrepreneurs talk about sales and the delivery of the product. For Eilers, the product is his new show and starting these new projects forces him to strive for a higher level. Eilers goes on to discuss the power of coaching during the filming of his show, especially... [...]

Content has to be lucid as it has to work on your behalf. If you confuse your audiences the results could be in the form of loss. Entrepreneur contributor David Loftus has shared some useful tips to make your content easy to read and more convincing. Loftus says, “When many of us write a first draft for our blog or that important business communique, we may use more words than necessary to get the job done. This problem is unavoidable, because we tend to write the way we speak. True, every blog strives to achieve some level of personality, and chumminess with the reader . . . and writing... [...]

Online advertising is reaching new heights with the emergence of new digital technologies. According to Statista, the display, online video, social and paid search advertising is going to be boosted this year. Entrepreneur contributor Harry Kabadain has shared three ways to help online advertisers save their budgets from the bots. Kabadain says, “Advertisers are committed to eliminating wasteful digital ad spend. In fact, one such advertiser, Procter & Gamble, started cutting its budget mid last year by reducing it’s digital ad spend by more than $100 million dollars. JPMorgan Chase,... [...]

Social media stands as a backbone of today’s marketing process. It works as a powerful channel that connects the brand with the customers. Marketing Land contributor Peter Minnium has shared five strategies to help marketers win at the social media marketing. Minnium says, “Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains... [...]

Demand-based bidding works according to the needs and conditions of a particular place or market. It treats tha marketing opportunities in real time. Econsultancy’s Wesley Parker has shared an useful article on the implications of using demand-based bidding while running your PPC campaigns. Parker says, “Here are several examples of how you can utilise demand-based bidding. It is by no means an exhaustive list, but will hopefully give you some ideas of how you can build your own solutions to change bids based on demand. Changing bids based on weather conditions On days with continuous... [...]

Influencer marketing enables the brands and marketers to reach out the right target group by tapping in the influencers in that particular domain. Econsultancy columnist Patricio Robles has shared six tips to help marketers improve their influencer marketing performance. Robles says, “Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big brands are cracking down on influencer fraud and for good reason: as brands have flocked to work with influencers, the fees charged by popular influencers have skyrocketed. These... [...]

Econsultancy columnist Nikki Gilliland has shared four ways for retailers to prepare for the Black Friday from now. Gilliland says, “According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November.  The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales. This proves what an opportunity the event presents for retailers, with consumers more eager than ever to spend during this period. And as retailers typically plan for Christmas in July,... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘The Rules of Link Building’. The MOZ team says, “Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today’s episode of Whiteboard Friday”. The Rules of Link Building MOZ  [...]

Instagram has emerged as one of the major social media marketing tools that supports advertisers and marketers in a variety of ways. Entrepreneur contributor Charu Mitra Dubey has shared five ways to help marketers improve their performance on Instagram. Dubey says, “Most of the people think that Instagram is just for sharing images and videos but what helps the brands in the process is how they convey their stories through the photos. To explore more and know how Instagram marketing can help early-stage startups and businesses, Entrepreneur Media talked to a few professional. The first person... [...]