Email marketing performance is analyzed on the open rate, click rate and then comes the conversion. With right methods you can make your subscribers open your emails and initiate an action. AWeber columnist Lauren Willard has shared an useful article on quickly improving the email open rates. Willard says, “Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox, according to a study from marketing company Movable Ink. Talk about a short window. So what’s an easy way to make an impact and stand out? Include... [...]

In marketing and advertising, being concurrent helps you to win the hearts of your clients. And to help your ad campaigns perform better you need to keep experimenting with them. Econsultancy columnist Mike Turnham has shared five expert tactics to help marketers improve thier PPC campaign performance. Turnham says, “You’ve got a great structure, continually improving ads through A/B testing, running RLSAs (Remarketing Lists for Search Ads) and using all forms of extensions and bid segment, so what next? How do you eke out some extra performance from your PPC campaign? Here are five optimisation... [...]

WordPress has become a widely adopted environment and supports thousands of websites today. Your WordPress needs optimization to adjust with the changing search engine algorithms. Yoast contributor Michiel Heijmans  has shared a short guide on optimizing WordPress after using a page speed test. Heijmans says, “After running a page speed test, I am pretty sure that most website owners feel they should invest some time into optimizing that speed for their website. You will have a dozen recommendations. These recommendations differ from things you can do yourselves and some things that you... [...]

Brands and marketers have customer journey as one of the most important components on their list. With different tactics they try to make their  customers’ buying experience smooth. Econsultancy columnist Jeff Rajeck has shared three ways marketers try to improve the customer journey. Rajeck says, “Econsultancy, in association with Magento, recently held moderated roundtable discussions in Bangkok with dozens of client-side marketers.  There, brand marketers told us about some of the challenges they face when optimizing the customer journey and what they are doing to over come them.... [...]

MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Using the Flowchart Method for Diagnosing Ranking Drops’. The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart... [...]

Google has announced that in the latest version of Chrome (68), the Internet users will see a new “not secure” notification when visiting HTTP pages. (Image source: Google Blog) Google’s Emily Schechter says, “Security has been one of Chrome’s core principles since the beginning—we’re constantly working to keep you safe as you browse the web. Nearly two years ago, we announcedthat Chrome would eventually mark all sites that are not encrypted with HTTPS as “not secure”. This makes it easier to know whether your personal information is safe as it travels across the web,... [...]

Your content marketing can achieve new heights on the basis of the kind of experimental strategy that you adopt for your brand. These experiments can be based on the observations that you make about the strategies of your competents. HubSpot’s Danilo Godoy has published an analysis of the impact of intents and results diversity in content strategy. Godoy says, “Every search occurs because of a need from the user that must be fulfilled. We will call this either user intent or query intent. These terms can be used interchangeably. Sometimes, it’s very easy to infer what the user intent... [...]

HubSpot has published a guide called ‘The Straight-Forward Guide to Target Markets‘. It is aimed at helping the brands and marketers rightly target their prospects and make more sales online. HubSpot’s Sean Higgins says, “Every sales team and entrepreneur need to know their customer. Who is the ideal fit for your offering? What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win. But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of... [...]

Forbes contributor John Ellett has published an interview with Shar VanBoskirk, vice president and principal analyst at Forrester. The titled of the article says – “Forrester Research Shows Email Can Actually Enhance Customer Intimacy”. The interview reveals some findings that suggest the role of email in enhancing customer intimacy resulting into better email marketing revenue. Ellett says, “Call me a skeptic, but when I heard that a new study from Forrester Research (which was sponsored by Adobe) showed a correlation between effective email and enhanced customer intimacy,... [...]

Staying connected with the customers is a way to help your brand expand continuously. With multiple platforms it has become an easy task to communicate with them, the challenge is to create a valid reason. With right strategies and approaches you can set a path to stay connected with your customers. AdWeek contributor Deb Corrao has shared five way to humanize platforms and develop a deeper connection with your consumers. Corrao says, “Here are five basic principles to help marketers and technologists on their path to building a solid foundation with customers. Single view of the customer Today,... [...]