Satisfying User Experience (US) rests at the heart of any brand. It leads the customers to stay back with your brand and their reviews help you gain more customers. AdWeek’s Dan Tynan has shared five rules to help marketers create a compelling user experience for your customers. Tynan says, “Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately, many brands don’t do enough to understand their customers and how the business can... [...]

AdWeek is hosting a webinar on ‘Create Social Video Ads That People Actually Want to Watch: The Key to Reaching Gen Z and Millennials’ on Wednesday, August 8 at 1.00 pm EDT. The AdWeek team says, “It’s no secret that Gen Z and Millennial audiences overwhelmingly turn to social video for content. But to make the strongest impact, marketers need to get smarter with the video they’re delivering. They must understand how their audiences are embracing digital video destinations like YouTube, Facebook and Instagram, and tailor their content—and the delivery of that content—to... [...]

AdWeek is hosting a webinar on ‘What Offline Measurement Says About Digital Performance: In-store Sales Enhance Your Online Footprint’ on Tuesday, July 31 at 1.00 pm EDT. The AdWeek team says, “While traffic across digital channels continues to grow, brick-and-mortar shopping is still a crucial component of brand revenue, particularly as the major back-to-school and holiday shopping seasons approach. And offline measurement is key to easily gauging the impact of your digital advertising efforts—across the web, mobile web, in-app or connected TV environments—on in-store foot... [...]

Econsultancy is hosting a webinar on ‘Strategies for optimizing journeys and boosting conversions using AI’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “In collaboration with IBM, this webinar will provide you with tips you can use to proactively optimize journeys and your marketing spend by turning visitors into loyal customers. Invalid promo codes, slow-loading pages, and checkout confusion are just a few of the friction points that could cause your customer not to take the journey, which can affect your marketing performance. If you are a marketer wanting... [...]

Entrepreneur magazine team has published a video featuring Ben Angel on ‘Draw More Leads to Your Email List With These Tips’. The Entrepreneur team says, “At one point, Entrepreneur Network partner Ben Angel had nearly no money to devote towards spending on building out his email list. But, with time and the application of a few hacks, he was able to build up his number of subscribers from zero to 100,000. People fail to build a large email list because they fail to set clear targets. Angel recommends forming a clear vision of what you expect as a starting point. Moreover, don’t... [...]

Website speed matters for the Internet users and it is cited as the most common reasons for leaving the sites. With rising number of websites and the competition it is important to work on this sensitive element of the websites. HubSpot’s Gregg Crystal has shared some ways that can help you prevent your website suffering from slow page loading. Crystal says, “While a few modern content management systems like HubSpot implement speed-enhancing options out-of-the-box, the more common systems like WordPress and Joomla require a little manual labor to get up to speed. Now let’s look... [...]

Shortcuts are everywhere and email marketing is no exception. Many a times marketers think of buying a ready email list and think of starting email marketing campaigns with hundreds of email ids. HubSpot columnist Corey Wainwright has shared an article on why buying an email ist is a bad idea. Wainwright says, “When it comes to rented or purchased lists, you may come across vendors or marketers who say, “This email list is totally opt-in!” This means the people on the list opted in to an email communication from someone at some point in time — the list provider, for example. What... [...]

In business a brand aims at earning maximum profit and customers are looking forward to getting maximum discounts. A brand that makes the pricing part a win-win process, wins. HubSpot’s Michaels Pici has shared seven ways you can respond to your prospects when they ask for discount. Pici says, “Promising your prospect a discount before the actual negotiation can have three negative consequences: The buyer subconsciously attributes less value to you and your product. After all, if its ROI is what you claim, why are you so willing to sell it for less? The focus shifts from value to price.... [...]

In the technology-driven sales and marketing era it is important to establish a rapport with your customers. It helps your brand inprove the customer loyalty and get a boost in terms of sales. Econsultancy columnist Gregg Johnson has sharef three advantages of combining digital self-service with a human touch. These tips can help you strengthen your marketing efforts. Johnson says, “Digital self-service makes a lot of sense. Consumers can make purchases and resolve simple issues without waiting in line or on hold; tasks that previously took hours are completed in seconds. Meanwhile, self-service... [...]

Content Marketing Institute columnist Ann Gynn has shared 61 ideas from content marketing experts that can help marketers work efficiently on their content creation and marketing budgets and more. Gynn says, “We asked the presenters at Content Marketing World 2018to share what they would do. Anna Hrach, strategist at Convince and Convert, offers an insightful grounding thought. “No matter what the budget would be, I would start with a list of everything we wanted to accomplish, then plot them on a grid that ranks efforts from low to high effort and low to high impact. “It doesn’t really... [...]