Copywriting is a job that requires you to keep learning and implementing new ideas. And as we know a great copy results into a better business.

Copyblogger columnist Nick Usborne has shared seven lessons that the copywriters can learn by simply listening to a good conversation.

Usborne says, “A great conversation is a collaborative effort. It’s a deeply creative activity. It’s also incredibly bonding and rewarding for the people involved.

If and when you’re fortunate enough to have one of those conversations, there is a great deal you can learn from them … about copywriting.

Lesson #1: Don’t assume the other person sees the world the same way you do

When you’re part of a great conversation, you listen intently. It’s part of the experience.

You don’t just hear what you want to hear. You really get to understand the point of view of the other person, even if you don’t agree with it.

You need to do the same as a marketing writer.

Put aside your own beliefs and point of view for a moment. Listen carefully to your prospects and customers. And be aware that they may not share your own worldviews.

When you understand how they see the world, you’ll be in a better position to write to them in a way that truly connects“.

7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation

Sharing is caring