Eight elements of modern web design [HubSpot]
With the emergence of new technologies, the website design is evolving. From static to responsive and now with the chatbots, the site designs have turned more personalized.
HubSpot columnist Jeffrey Vocell has shared the eight elements of the modern website designs which make your sites fit into the contemporary world.
Vocell says, “Every year, we see new elements and styles in website design begin to emerge.
Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.
8 Modern Website Design Elements and Trends
Element #1: Unique and Large Typography
Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography.
For example, The New Yorker is recognized instantly through their use of unique font, Adobe Caslon Pro. While more unique fonts, such as Blokletters-Balpen, have begun to be used by startups and technology companies like Zero“.
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