It is extremely important to understand the algorithms of the platforms you use for marketing your products and services and reaching out the larger mass.

In an effort to help the social media marketers rightly utilize the Instagram functionality, Shopify contributor Ana Gotter has published a comprehensive article on how the Instagram algorithm works.

Gotter says, “The Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.

Based on specific signals, it prioritizes posts, pushing the most relevant ones towards the top and giving them the most visibility, while other content ends up being placed further down in one’s feed.

In June of 2018, Instagram released information sharing some of the different factors that the algorithm takes into account when prioritizing content in a user’s feed.

While it’s important to note that the algorithm is subject to change, these three main ranking factors that were singled out can still help inform your Instagram strategy:

  • Relationship with the user. If a certain user has interacted with a lot of your past content, they’ll be more likely to see your future content. This makes continual, repeat engagement on your posts important for building a loyal audience.
  • Interest the user has conveyed. This signal is based on whether the user interacts with other, similar posts and accounts”.

How the Instagram Algorithm Works (And Where Your Strategy Needs to Shift)

Shopify

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