Content marketing or social media. Which should be your choice?
In the rising adoption of social media platforms and the content marketing tools, it becomes a difficult task for the brands to make the right choice for their business.
Articulate contributor Violet Myers has shared an useful article comparing the content marketing and social media marketing. The article shares a comparative analysis of both the domains.
Talking about the advantages of social media, Myers says, “Social media is a brilliant starting point for any new businesses. Before spending a penny on a marketing campaign, we advise you set up your social channels and start building an audience. Having a positive social presence that customers actively engage with is something every business should endeavour to achieve. By regularly using social media you can:
- Have conversations with your customers in real time
- Respond to criticism and make valuable changes”.
On the other hand, she justifies the need of content marketing by saying: “With so many businesses jumping on the Facebook bandwagon, how do you stand out and compete for your audience’s attention?
The answer is content.
Content marketing takes these customer conversations one step further. While social media encourages interaction between consumer and seller, content marketing sets up your brand as not just a friend but as a trusted mentor”.
Comments are closed.
