Improve your content marketing with a focus on ‘quality’
In content marketing the focus has to be on the quality of the content and what value it creates for the readers. Simply creating content in bulk can’t be of much help.
SCOOP’s Guillaume Decugis has shared a useful article on improving the content marketing performance with a data-driven approach.
Decugis says, “If you read content marketing blogs, many of them will recommend to focus on quality and not on quantity. The mantra is: less is more.
Focus on doing a few great pieces of content rather than exhaust yourself or your team producing more and more. Of course, nobody ever recommended that you do low-quality content. But can you really get away with producing a few great blog posts or infographics? Or do you have to build a content marketing machine that cranks out a large volume of content weekly or even daily?
This “more vs better” question has been around for a while.
Content quality is one of the most written about topics in content marketing
Is content quality really a hot topic in content marketing?
Apparently, it is.
One of the things Hawkeye enables us to do is to understand what topics one or several websites are publishing about”.
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