Reddit has announced its first major redesign in more than a decade which has become a key in driving better engagement rate.

Marketing Land’s Amy Gesenhues has shared some useful insights on how this redesign will help the advertisers.

Gesenhues says, “Many advertisers are still gun-shy when it comes to advertising on Reddit because of its well-known hypercritical audience. Last November, in a story on our sister site, MarTech Today, the senior digital director of strategy and media at The Community, Andy Amendola, offered his take on why brands are hesitant to advertise on Reddit.

“They call it the front page of the internet, but it’s more like the street. Anything can happen on the street,” said Amendola about Reddit’s Wild West atmosphere.

At the time, none of Amendola’s agency clients were using Reddit’s ad products. As of last month, Amendola still does not have any clients running ad campaigns on Reddit, but he thinks that could change in the coming year”.

Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?

Marketing Land

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