As we know phishing emails are intended to commit online frauds and it is a big danger for the internet marketing industry. The phishing emails generate the feeling of doubt for almost every email that a person receives.

But still there something to learn from everything you face in life. MarketingSherpa’s Daniel Burstein has shared four lessons marketers can learn from the phishing emails.

Burstein says, “Let’s look at these phishing emails through the lens of one lesson taught in the course — relevance, importance and urgency.

Relevance to the consumer

Relevant is the degree to which an offer is connected to the recipient’s situational motivations.

Much like marketers, there are some phishers who just batch and blast, and some who truly target their emails.

Unlike spam emails, which can seem ridiculous to all but the least skeptical among us (see James Veitch explain what happens when you reply to a spam email that says “Hello James Veitch, I have an interesting business proposal I want to share with you, Solomon.”), phishing emails are more plausible specifically because they are more relevant”.

Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them

MarketingSherpa

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