Here’s a 10-step content marketing checklist from Copyblogger
Copyblogger columnist Sonia Simone has published a 10-step content marketing checklist to help marketers improve their content marketing.
Simone says, “Just like nutrition, parenting, and the designated hitter rule, there are passionate differing schools of thought on some of these.
But this is my essential list for you to build a solid content marketing program on. Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program.
1. Don’t build on rented land
Before you create a single piece of content, think about where that content will live and how audiences will get to it.
Effective content marketing takes work. You’ll need energy, thought, and time to create good content — whether you create it yourself or use a capable professional writer.
Nearly all of the content you create needs to live on a domain you control, using a platform you can do as you please with.
That means you’re not publishing the bulk of your original creative content on LinkedIn or Medium. (You can still get the excellent benefits of those platforms by syndicating your content there after you’ve published on your own site.)”.
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