Improve your email open rates with these strategies
Email marketing stands as a mandatory element in the process of branding and promotions. Most marketers see email as a dependable way to reach out the masses.
In email marketing the open rate matters as it presents the actual scene of whether people are interested in viewing your emails or now.
Business 2 Community contributor Julie Paci has shared four strategies to help marketers improve their email open rates.
Paci says, “The only elements visible in the inbox before you open a message are always the same: the sender’s name, the subject of the email, and the pre-header. Below is an example of Mailjet’s customer Product Hunt’s daily digest, an email sent to millions of users every day.
So, to boost your open rates, look at these elements carefully to encourage your readers to take action: devise an intriguing subject line, add an engaging hook in your pre-header, choose a clearly identified sender who will instil confidence in recipient. Too many brands will put generic sender names such as “Marketing Team” that doesn’t stand out, or they will create subject lines that give too much away. Remember, the first goal is to get them to open your email, not to sell anything. Once they open your email, then you have a new goal…but there are many other articles to help with that”.
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