An email list works as a rich source of customers who can be contacted with offers and updates. At the same time building a useful email list is a challenge since it requires great efforts to build the list of people interested in your brand and products.

Business 2 Community contributor Eric Rosenberg has shared four advantages of having an email list for the business.

Talking about the ownership of an email list Rosenberg says, “Social media is one of the biggest things to happen to business marketing in the last decade or so, but there is one serious drawback to relying on social media as a source of traffic and revenue. Even if you have a strong following and lots of likes, fans, or followers, you may not reach your audience when posting new content. Facebook, Twitter, Pinterest, Instagram, LinkedIn, and other social networks used to give you that for free, but these days you have to pay to reach your fans on social media platforms.

One day, Facebook could eliminate fan pages. It would be bad business for them, but probably even worse for you.

Email does not have the same drawback. If you send an email to an email subscriber, it should land in their inbox quickly if you have everything configured correctly. Ideally, you use a 3rd party email service to manage your list and maximize email delivery rates, but you often can’t directly reach your customers without some form of email list however you decide to maintain it”.
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