An effective coordination between the teams working for sales and marketing is mandatory. Proper communication between these two departments synchronizes the business procedures.

The Forbes team has shared nine strategies to bridge the sales and marketing teams in an organization.

The Forbes team says, “We asked members of the Forbes Agency Council to weigh in on how agencies can effectively bridge the gap between its marketing and sales teams. Their best answers are below:

1. Start With Planning

With proper leadership, marketing and sales are aligned against organizational goals and objectives and together support the appropriate business strategies. Beyond leadership, we see the most success when marketing includes sales for input and feedback from the beginning of the planning process. Conversely, when sales include marketing in its planning process, we see similar results. It’s not rocket science but rather human nature that when people are recognized and included from early in the process, there is more alignment, support and, most importantly, better outcomes. – Phil Rubin, rDialogue

2. Merge Their Objectives

Put related business objectives in place for both teams. These teams are one and the same. We make sure this team has the same goal: drive and convert leads”.

Nine Strategies For Bridging Sales And Marketing Teams

Forbes
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