Marketing and branding are the processes which can be improved with observations. Here the big brands can be followed and the marketers can adopt the ways that have proved useful for them.

Entrepreneur magazine contributor Chirag Kulkarni has shared marketing tips from Microsoft, Netflix, Walmart and Adobe.

Kulkarni says, “As a smaller company, you may feel as if you’re the underdog, desperate to overthrow your competition. Fortunately, though, there are big players that actively seek to help you find your way to success. Microsoft, for example, offers its partners ready-to-go marketing campaigns to help them elevate their own positioning with customers.

While Microsoft is taking an active role in bridging the gap, the company is just one example of a major corporation we can all learn from. Not every major player has opened its playbook, but businesses of every size can still emulate the successes of their larger peers by taking a moment to study their marketing methods.

1. Adobe: Employ “always-on” marketing.

Adobe has drastically changed its marketing tactics through a process called “always-on” marketing. Whereas the company used to spend months planning and executing what it hoped would be a perfect marketing strategy, Adobe now devotes weekly meetings to reviewing and responding to a constant stream of data. This way, Adobe is constantly implementing and revising a new wave of marketing techniques to keep up with its competitors”.

Marketing Tips From Microsoft, Netflix, Walmart and Adobe That You Can Use

Entrepreneur

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