Five tips to align your content marketing and PR strategies
Your content works to help you build a stronger brand and allows you to improve your sales as well. When employed rightly the content serves multiple purposes and turns out to be the real asset for your organization.
The Forbes contributor Cameron Conaway has shared five strategies to help brands align their marketing and PR strategies to get better results.
Conaway says, “In 2000, there were two PR specialists for every journalist. Today, according to the May 2017 Occupational Employment Statistics (at the time of writing, this was the latest data available at the U.S. Bureau of Labor Statistics), that ratio is over 5 to 1.
Indeed, many see it as a troubling sign of the times that the number of employed journalists decreased 32% while the number of PR specialists increased 82%. But one story of many behind the data is how established journalists and fresh journalism graduates alike are increasingly finding employment as content marketers and PR professionals.
This swirling fusion of three industries — journalism, content marketing and PR — has, I would argue, allowed those working in all fields to shore up their weaknesses. Journalists today are digging into content marketing metrics. Content marketers are conducting interviews and in-depth research. And modern PR firms are more equipped than ever to develop media relationships while both creating and pitching compelling content on behalf of their clients”.
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