The mobile push notifications are a great way to present last minute and special offers to your prospects and customers. This service allows you to target the right consumer and build up the sales.

Marketing Land columnist Sam Welch has shared an useful article on maximizing the value of push notifications.

Talking about the best practices for push notifications Welch says, “These may seem obvious to some, but they’re certainly not universally in play. Make sure that at the very least, you’re incorporating these into your push-notification strategy:

  1. Provide value. What does your customer get out of interacting with your push notifications? Is it an exclusive sale? A fun bit of trivia? Whatever it is, make sure it’s clear and gives the user insider access to something that non-users won’t get.
  2. Make it visual. Adding pictures and videos to a push notification can result in more powerful storytelling by triggering emotional responses in users that plain text simply can’t. A study from Urban Airship revealed that including imagery in push notifications can increase direct open rates by up to 56 percent. If you’re selling a product that’s on sale, add a picture of the product. If a deal is expiring, add a clock. It doesn’t have to be elaborate.
  3. Personalize. A mobile phone is a personal device. If you’re communicating directly on the phone’s interface, include the user’s name (or at least past behavior) to mimic the feel of a one-on-one conversation. Personalized push notifications have an open rate four times higher than their generic counterparts, according to a Leanplum study”.

How to maximize value from push notifications

Marketing Land

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