Instagram with its huge and quickly expanding user base has become a choice of most marketers when it comes to social media marketing.

By observing the right timing to post your ads and messages you can make more out of your social marketing efforts. HubSpot’s Clifford Chi has shared an article highlighting the best time to post on Instagram in 2018.

Chi says, “Here are some more insights about optimal post timing extracted from their data:

  • Posting at 5:00 AM CDT from Tuesday to Friday generates some of the highest engagement — people usually check their phones right when they wake up.
  • Posting from 11:00 AM to 3:00 PM CDT during the weekdays also generates a lot of engagement — people usually check their phones during lunch or when they start to run out of mental energy toward the end of the work day.
  • If you want to post on the weekends, post on Saturday around 11:00 AM CDT when people eat brunch or hang out with their friends.

This general data about optimal post timing is a great starting point for growing an engaged Instagram audience, but if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social’s research“.

When Is the Best Time to Post on Instagram in 2018? [Cheat Sheet]

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