Five tips to manage multiple social media accounts
Social media works as a connecting platform for the brands to stay connected with and reaching out new customers. Today it has become crucial to have multiple accounts for different products and services.
The Digital Marketing Institute team has shared a comprehensive article citing the needs to have multiple social media accounts and the ways to manage them.
DMI team says, “Here are 5 steps you can follow to help run every one of your accounts.
1. Document Your Social Media Strategy
If you have a team of people running multiple accounts, it can be difficult to get everybody to stay on brand. By drafting a social media strategy, which includes policies, procedures, and a style guide, you can give every contributor something to follow at all times.
Even if every account has different goals, a documented strategy can help everybody stay in sync and not stray away from your company’s message.
2. Use Social Media Management Software
It can take too much time to copy and paste the same content to multiple accounts on different social media platforms. Invest in social media management software such as Buffer that will help you manage publishing and engagement all in one place”.
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