Four ways to improve your email open rates
Your email marketing performance is assessed on the basis of the kind of open rate they enjoy and finally the click through rates.
You can improve the open rates by attracting the subscriber attention and by presenting an irresistible offer or information.
AWeber columnist Lauren Willard has shared four tips to help marketers improve their email open rates.
Willard says, “Below are four ways to write an email preheader that will skyrocket your open rates.
#1: Sum up the content inside
Add more context to your subject line with your preheader text. In it, give a short summary of what the reader can expect to find inside the message. This may further entice your subscriber to click on the message so they can read the full content.
Example: Google Home
Subject line: Lauren, welcome to your Google Home Mini
Email preheader: 3 ways to get the most out of your new Mini
#2: Request an action
Use the email preheader to make your readers take an action. Tell them what you want them to do!
Do you want them to open the message? Do you want them to click on a link? Fill out your survey? Let them know what you want them to do and why you want them to do it”.
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