Strengthen your social selling efforts with these tips
Social media plays an important role in improving your branding and sales efforts. It works as a connecting platform and enables the organizations to connect with more people.
In social selling too the team work has a vital role. The Digital Marketing Institute’s Megan Wells has shared eight techniques for social selling team success.
Wells says, “By leveraging social media to interact with prospects directly, social selling is proven to drive new leads, foster relationships, and improve overall productivity.
In this article, we explore 8 social selling techniques that sales leaders can nurture in their team can use to drive sales success.
1. Focus on personal branding
A personal brand is the technique of crafting the impression your sellers want to give to others about your business. It’s a way to stand out from other, more generic, competitors in your vertical.
In the book ‘Be Your Own Brand’ written by David McNally and Karl Speak, the two marketers define a personal brand as “a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”
For example, real-estate mogul and current President of the United States, Donald Trump uses his last name on his buildings and various products as a personal branding method (i.e.Trump Tower, Trump Steaks, Trump Hotels)”.
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