Five ways to grow your business following with Instagram
Instagram has become a choice of most brands and marketers to stay connected with the consumers and enhance the sales. Social media also allows them to create a fan base which can prove to be the promising market for them.
The Entrepreneur magazine contributor Carlos Gil has shared five ways to help marketers enhance their following with the help of Instagram.
Gil says, “Instagram combines some of the most popular features from Snapchat with disappearing Stories including face filters; YouTube with archived video content; and Facebook’s newsfeed minus the political banter. Most importantly, Instagram continues to innovate by rolling out new features as seen recently with IGTV — Instagram’s answer to YouTube with vertical video that goes beyond 60 seconds.
Whether you’re new to the platform or looking to grow your presence, below are five ways you can use Instagram to build your social media following and business, too.
1. Hashtags
As seen in the video above, hashtags work like categories on Instagram. You can use up to 30 hashtags in a post, which will effectively expand your organic reach. However, the key is to mix up your hashtags with both popular, commonly used tags and ones that aren’t nearly as saturated with content.
2. Stories tools
Looking for a cheap way to get more engagement on your Instagram content? Tap into the all-new “Questions” and “Poll” features within Stories to add an interactive component to your content”.
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