Delivering an extraordinary user experience by preparing the user-centered designs has become the motto of most brands.

It lets you take control of your brand and influence more people with the right designs.

ReadWrite’s Tony Scherba has shared three tips to help brands and marketers deliver user-centered designs and improve their promotional efforts.

Sherba says, “Be My Eyes is a shining example of how designers can use technology to enhance the lives of all users — no matter how they might interact with the product. Savvy design does more than bring about 100-fold investment returns. It also celebrates humanity by helping users with different needs and abilities live more richly, capably, and happily than ever before.

Designing for better lives

User-centered technologies share a few things in common: a commitment to empathy, form that follows function, and thoughtful accessibility features. Here’s how to build each into your next design:

1. Map out your users’ emotions.

Before writing a single line of code or creating your first wireframe, think: Who are you designing for? What motivates them? What are they thinking as they use your product? Almost three-quarters of users expect companies to not only build useful products, but also understand the needs and expectations associated with those products. Great user experience designers know that the closer they can get to understanding those invisible forces of influence, the better they can design something that connects with users on an emotional level”.

Empathy, Form, and Accessibility: 3 New Tenets of User-Centered Design

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