Every year, with the passing of time and launches of new platforms to be used for marketing, we face newer challenges. For example, when Instagram was new, it was a known fact that it can enhance the promotional tasks but what would be the right way to utilize the platform was a question.

To help marketers cope with the changes they have been seeing in 2018, Forbes’ Krystle M Davis has shared tips on how to solve seven marketing of 2018.

Davis says, “Many marketing leaders and content creators share the same challenges: How do you create content that attracts and retains an audience while also generating revenue for your company? A few industry thought leaders shared how they’re addressing some of their biggest pain points this year.

1. Knowing when to kill a campaign.

Rob Schutz, Co-Founder and Chief Revenue Officer, Roman: One of the main challenges we’ve had to face over the first nine months of launching Roman has been when to kill a marketing campaign that just isn’t working. As a growth marketer, you get used to kicking off new campaigns with high hopes (“this is going to be a winner, OK???”) only to see poor results right out of the gate. Not every channel is a winner. In fact, most are losers, in my experience. So it’s an important skill to be able to acknowledge defeat when a campaign just isn’t working and move on.

Generally, when you launch a new channel test, you’re looking for some signs of life. Maybe you only get a handful of conversions at a 5x higher cost per acquisition (CPA), but hey, it’s something”.

How To Solve 7 Major Marketing Challenges Of 2018

Forbes