Forbes’ inputs on email marketing threats and opportunities
Forbes contributor Steve Olenski has shared the threat and opportunities that exist in the email marketing domain.
Olenski says,”Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics. Here are some email threats and opportunities to consider that may impact your business.
Email Threats
Let’s start with the issues you’ll need to address when leveraging this marketing tactic. The main threat involves cybersecurity where more emails addresses are getting hacked through phishing schemes as well as ransomware embedded in email attachments.
By receiving newsletters and other promotional information in burner emails, consumers can secure their personal information that is often included in emails. There are other ways to keep email safe. One practical solution is to work with a company that provides cloud email security, such as Vircom, Barracuda, and FireEye“.
Comments are closed.
