Make your content presentable with these ways
Getting people to interact with your content is the ultimate aim when it comes to content creation and marketing. You need to make it fit into the requirements of your target audience.
Content Marketing Institute columnist Julia McCoy has shared four ways marketers can make people read ther content in detail.
McCoy says, “Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results.
But once you finally get them on your page, you must work even harder to keep them there.
Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).
But what about non-technical ways?
Which content formats are inherently readable, interesting, and absorbing? Which ones make your readers subconsciously stay focused, moving down your page?”.
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