If you are not getting required hits from the search engines, your content can be one of the responsible factors. You need to develop content with a balanced approach wherein it satisfies your readers in terms of the quality and also it drives search traffic.

Search Engine Land contributor Paddy Moogan has shared a useful checklist to help marketers cover important SEO points in their content marketing campaigns.

Moogan says, “Here’s a checklist of key items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. While ranking may not be the primary goal of your content campaign, you should at least take care of basic on-page SEO elements. It takes little time and could pay back very well over time. Let’s start with on-page SEO.

Page titles

Yes, I know, this is a basic one, but you’d be surprised how many people forget about optimizing their page titles. If you’re doing a full page makeover with custom HTML  or cascading style sheets, a page title needs to be manually defined since you’re not using a template.

There are two main things to think about here:

  1. Remember the page title shows up in Google search results and could also be used on social channels if open graph tags aren’t present. You want to have a title that is catchy and entices someone to click through to your content piece.
  2. If you’re building a piece of content in hopes of attracting links to it, chances are it could rank for some reasonable-volume keywords”.

A checklist: Important SEO points to cover in a content campaign

Search Engine Land

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